Celebrate Every Mome, of Every Kind.

Cricut Mother’s Day Campaign

About the Project:
Cricut’s Mother’s Day Campaign, "Celebrate every mom, of every kind," honored all types of mother figures, from grandmothers and stepmoms to dog moms and dads who take on mom duties. The campaign aimed to inspire personalized gifts while acknowledging the mixed emotions Mother’s Day can bring. Two videos showcasing diverse gift ideas and an inclusive gift guide resonated widely, with the videos reaching 4.5 million views, making it one of Cricut’s top YouTube campaigns.

Creative Strategy:
The campaign focused on inclusivity and emotional storytelling, recognizing the varied experiences of Mother’s Day. Content highlighted personalized gifts for all types of moms, creating a sense of belonging and joy. The inclusive gift guide offered customizable options to celebrate every kind of mother figure.