Cricut + Container Store

About the Project:
Cricut, known for its smart cutting machines and design software, partnered with The Container Store to showcase how Cricut vinyl cutters can personalize and enhance home organization. The campaign targeted DIYers, families, and organization enthusiasts.

Creative Direction:
We combined a cozy, organized aesthetic to reflect both brands' identities. Shot in home spaces like kitchens and bathrooms, the visuals featured trendy, functional setups, highlighting how Cricut vinyl adds personalized style to Container Store products.