Wedding Campaign

About the Project:
This campaign was designed to inspire brides and the DIY community to create unique, personalized items for their wedding celebrations.Objective: The main goal of the campaign was to increase brand awareness, make Cricut feel more current, and inspire couples with the potential for personal, one-of-a-kind items for any part of their wedding celebration.

Audience Insight:
Targeting brides in their 20s and early 30s, the campaign focused on those seeking unique, personalized wedding touches.