Role: Concept Development, Design lead
Cricut Website Redesign
About the Project:
When Cricut set out to redesign its website, we wanted to create more than just a functional digital space—we aimed to bring the tactile, hands-on experience of crafting into the online world. The vision was to make the website feel as handcrafted as the projects Cricut users create, blending digital interactivity with the warmth of physical materials.