Add a Little Shimmer. Add a Little Shine.

Cricut Joy Foil Tool Launch

About the Project:
In summer 2021, Cricut launched a foil tool for its compact Cricut Joy, allowing users to add shiny foil accents to their DIY projects. The campaign, part of the "Add a little..." series, used playful, simple visuals to inspire and educate beginners. Photography featured a relatable desk setting, with the hero project—a celebratory card—highlighting the foil’s brilliance. The campaign generated excitement, attracting new users in the beginner market, with assets widely used by retailers.