Window Displays

Cricut Product Launch Event

About the project:
Cricut, a leader in DIY crafting technology, empowers users to create personalized projects with its smart cutting machines and design software. To launch the Cricut Maker and Easy Press, Cricut hosted six U.S. events featuring five 9' x 9' mobile shadow boxes. Each box represented a key pillar—wedding, baby, fashion, celebration, and home décor—showcasing the products' versatility through immersive, Instagram-worthy installations.

Creative Strategy:
The shadow boxes demonstrated Cricut’s creative potential, sparking imagination and engagement. Designed for easy transport and social media appeal, they encouraged user-generated content, amplifying buzz and highlighting the diverse possibilities of Cricut’s tools.