Role: Creative Concept, Designer
Step Into the Dark
Passion Project
About the Project:
"Step Into the Dark" is a passion project showcasing my ability to go beyond the craft industry and into the outdoor and adventure world. Collaborating with my partner’s stunning outdoor photography, this campaign highlights the magic of night-time exploration, encouraging others to embrace the unknown.
Blending personal passion with professional expertise, this project demonstrates how my creative strategy and storytelling can inspire adventure, even after the sun sets.
Insight:
People tend to associate adventure with long summer days, but shorter daylight hours often discourage them from exploring outside the usual times. However, true adventurers know that the magic of discovery doesn’t depend on the clock. It’s about the mindset and seizing the moment, regardless of time or light.
Problem:
As days get shorter, people feel less motivated to seek adventure, believing they need daylight to make it worthwhile. Truth: Some of the most rewarding adventures happen in the early morning or after dark, offering unique experiences that are missed when bound by daylight hours.
More details coming soon!